Spectinga
Redesigning a Marketplace for Used Agricultural Machinery
(Client)
Spectinga
(Year)
2023
(Services)
Product revamp directly contributed to £1.7M in seed funding
Vision
& Mission
Spectinga set out to modernize how used farming machinery is bought and sold — building a bidding-first platform designed for agricultural dealers, fleet managers, and independent farmers across the UK and EU.
MY ROLE
As the sole Product Designer, I owned the end-to-end design process:
UX research and pain point discovery
Full redesign of core user flows
Design system creation
Close collaboration with developers
Design support for investor materials and product walkthroughs
Challenge
Spectinga is a marketplace platform for buying and bidding on used farming equipment — a sector traditionally underserved by modern, user-friendly tech.
When I joined, the platform had early traction but was plagued by:
Clunky user flows for listing and bidding
Outdated visual design that didn’t inspire trust
A lack of mobile responsiveness — critical for farmers working in the field
The goal was clear: redesign the product experience to scale trust, usability, and conversion — and position the business for investment.
IMPACT
The redesigned product played a direct role in raising £1.7M seed funding
User engagement and listing conversion rates improved significantly (internal metrics confidential)
Mobile usage increased notably after the responsive relaunch
Stronger trust signals improved buyer confidence
Spectinga
Redesigning a Marketplace for Used Agricultural Machinery
(Client)
Spectinga
(Year)
2023
(Services)
Product revamp directly contributed to £1.7M in seed funding
Vision
& Mission
Spectinga set out to modernize how used farming machinery is bought and sold — building a bidding-first platform designed for agricultural dealers, fleet managers, and independent farmers across the UK and EU.
MY ROLE
As the sole Product Designer, I owned the end-to-end design process:
UX research and pain point discovery
Full redesign of core user flows
Design system creation
Close collaboration with developers
Design support for investor materials and product walkthroughs
Challenge
Spectinga is a marketplace platform for buying and bidding on used farming equipment — a sector traditionally underserved by modern, user-friendly tech.
When I joined, the platform had early traction but was plagued by:
Clunky user flows for listing and bidding
Outdated visual design that didn’t inspire trust
A lack of mobile responsiveness — critical for farmers working in the field
The goal was clear: redesign the product experience to scale trust, usability, and conversion — and position the business for investment.
IMPACT
The redesigned product played a direct role in raising £1.7M seed funding
User engagement and listing conversion rates improved significantly (internal metrics confidential)
Mobile usage increased notably after the responsive relaunch
Stronger trust signals improved buyer confidence
Spectinga
Redesigning a Marketplace for Used Agricultural Machinery
(Client)
Spectinga
(Year)
2023
(Services)
Product revamp directly contributed to £1.7M in seed funding
Vision
& Mission
Spectinga set out to modernize how used farming machinery is bought and sold — building a bidding-first platform designed for agricultural dealers, fleet managers, and independent farmers across the UK and EU.
MY ROLE
As the sole Product Designer, I owned the end-to-end design process:
UX research and pain point discovery
Full redesign of core user flows
Design system creation
Close collaboration with developers
Design support for investor materials and product walkthroughs
Challenge
Spectinga is a marketplace platform for buying and bidding on used farming equipment — a sector traditionally underserved by modern, user-friendly tech.
When I joined, the platform had early traction but was plagued by:
Clunky user flows for listing and bidding
Outdated visual design that didn’t inspire trust
A lack of mobile responsiveness — critical for farmers working in the field
The goal was clear: redesign the product experience to scale trust, usability, and conversion — and position the business for investment.
IMPACT
The redesigned product played a direct role in raising £1.7M seed funding
User engagement and listing conversion rates improved significantly (internal metrics confidential)
Mobile usage increased notably after the responsive relaunch
Stronger trust signals improved buyer confidence