Hospiria

Designing a Scalable System for Multi-Property Management That Unlocked New Markets and Investment

(Client)

Under the Doormat Group

(Year)

2025

(Services)

Securing £2M in investment and enabled Hospiria to successfully break into new market

VISION

Hospiria set out to grow beyond single-unit short-term rentals and become a platform powerful enough for hotels, serviced apartments, and multi-building operators. To achieve that, the product needed to support multi-unit infrastructure — without losing the simplicity that made it successful.

At the foundation of this transformation was a new, advanced design system, created to support both the Multi-Unit feature and a full migration to a new frontend framework across the product.


MY ROLE

As Lead Product Designer, I was responsible for:

  • Designing the full UX architecture for Multi-Unit property management

  • Creating patterns for managing buildings, units, rooms, pricing, and availability at scale

  • Establishing a modular design system used across all new product surfaces

  • Collaborating with engineering to align design with the new frontend framework

  • Supporting leadership with prototypes and flows used in expansion and fundraising


CHALLENGES

How do you evolve a platform designed for single properties into one ready for complex, professional hospitality operations?

  • Hospiria’s original architecture didn’t support buildings or grouped units — limiting adoption by hotels, resorts, and multi-floor properties

  • Operators needed tools to manage availability, pricing, and automations across entire buildings

  • Internal teams required role-based access and visibility across units and staff

  • The shift to a new frontend stack required every UI element to be reusable, accessible, and performant

  • Design complexity needed to scale without breaking the clean, intuitive UX principles of the original product



IMPACT

  • Launched full Multi-Unit support, removing the core limitation that blocked expansion into the hotel and apartment space

  • Established a new design system powering the platform’s move to a modern frontend — improving consistency, developer velocity, and future scalability

  • Opened new market opportunities, including successful expansion into Oman and the broader hospitality segment

  • Contributed directly to £2M investment, with Multi-Unit becoming a key strategic feature in Hospiria’s growth and fundraising narrative


Hospiria

Designing a Scalable System for Multi-Property Management That Unlocked New Markets and Investment

(Client)

Under the Doormat Group

(Year)

2025

(Services)

Securing £2M in investment and enabled Hospiria to successfully break into new market

VISION

Hospiria set out to grow beyond single-unit short-term rentals and become a platform powerful enough for hotels, serviced apartments, and multi-building operators. To achieve that, the product needed to support multi-unit infrastructure — without losing the simplicity that made it successful.

At the foundation of this transformation was a new, advanced design system, created to support both the Multi-Unit feature and a full migration to a new frontend framework across the product.


MY ROLE

As Lead Product Designer, I was responsible for:

  • Designing the full UX architecture for Multi-Unit property management

  • Creating patterns for managing buildings, units, rooms, pricing, and availability at scale

  • Establishing a modular design system used across all new product surfaces

  • Collaborating with engineering to align design with the new frontend framework

  • Supporting leadership with prototypes and flows used in expansion and fundraising


CHALLENGES

How do you evolve a platform designed for single properties into one ready for complex, professional hospitality operations?

  • Hospiria’s original architecture didn’t support buildings or grouped units — limiting adoption by hotels, resorts, and multi-floor properties

  • Operators needed tools to manage availability, pricing, and automations across entire buildings

  • Internal teams required role-based access and visibility across units and staff

  • The shift to a new frontend stack required every UI element to be reusable, accessible, and performant

  • Design complexity needed to scale without breaking the clean, intuitive UX principles of the original product



IMPACT

  • Launched full Multi-Unit support, removing the core limitation that blocked expansion into the hotel and apartment space

  • Established a new design system powering the platform’s move to a modern frontend — improving consistency, developer velocity, and future scalability

  • Opened new market opportunities, including successful expansion into Oman and the broader hospitality segment

  • Contributed directly to £2M investment, with Multi-Unit becoming a key strategic feature in Hospiria’s growth and fundraising narrative


Hospiria

Designing a Scalable System for Multi-Property Management That Unlocked New Markets and Investment

(Client)

Under the Doormat Group

(Year)

2025

(Services)

Securing £2M in investment and enabled Hospiria to successfully break into new market

VISION

Hospiria set out to grow beyond single-unit short-term rentals and become a platform powerful enough for hotels, serviced apartments, and multi-building operators. To achieve that, the product needed to support multi-unit infrastructure — without losing the simplicity that made it successful.

At the foundation of this transformation was a new, advanced design system, created to support both the Multi-Unit feature and a full migration to a new frontend framework across the product.


MY ROLE

As Lead Product Designer, I was responsible for:

  • Designing the full UX architecture for Multi-Unit property management

  • Creating patterns for managing buildings, units, rooms, pricing, and availability at scale

  • Establishing a modular design system used across all new product surfaces

  • Collaborating with engineering to align design with the new frontend framework

  • Supporting leadership with prototypes and flows used in expansion and fundraising


CHALLENGES

How do you evolve a platform designed for single properties into one ready for complex, professional hospitality operations?

  • Hospiria’s original architecture didn’t support buildings or grouped units — limiting adoption by hotels, resorts, and multi-floor properties

  • Operators needed tools to manage availability, pricing, and automations across entire buildings

  • Internal teams required role-based access and visibility across units and staff

  • The shift to a new frontend stack required every UI element to be reusable, accessible, and performant

  • Design complexity needed to scale without breaking the clean, intuitive UX principles of the original product



IMPACT

  • Launched full Multi-Unit support, removing the core limitation that blocked expansion into the hotel and apartment space

  • Established a new design system powering the platform’s move to a modern frontend — improving consistency, developer velocity, and future scalability

  • Opened new market opportunities, including successful expansion into Oman and the broader hospitality segment

  • Contributed directly to £2M investment, with Multi-Unit becoming a key strategic feature in Hospiria’s growth and fundraising narrative